Website, web app or mobile app: which one does your business need?

Many first-time buyers ask for "an app" when a website would do, or the other way round. Here is a quick way to decide.

Choose a website when

You mainly want to be found on Google, show what you offer and collect enquiries. A fast, mobile-friendly site with a contact form and WhatsApp button covers most local businesses.

Choose a web app when

People need to log in and do things: book, order, track, pay or manage data. Web apps work on any phone or computer with nothing to install, which makes them a great first step.

Choose a mobile app when

You need things a browser does poorly: reliable push notifications, offline use, the camera or location in the background, or a staff tool used all day. If you do need one, a shared codebase gives you Android and iOS together.

A cost-friendly path

1. Launch a website or web app first.
2. Watch how customers use it.
3. Build the mobile app once you know which features matter.

Not sure which fits? Describe your business on our contact page and we'll recommend the simplest option that works. You can also read about our website and web app and mobile app services.